I just finished sending an email to a customer of ours informing them of some personal opinions of posting on their website vs directly on Facebook.
While Facebook itself can be convenient, that is still not providing your business with what you need. Visitors tend to read a post on Facebook than move on. While if you are to simply provide a link on your Facebook if the user likes the title and caption of it they take the bait and click the link right? Well by doing this they will still read the article and chances are they might even see something else on your website that sparks their own interest and will continue to browse.
Now to back up my thoughts on this I have done a little Google and came up with this…